Healthy Skepticism Library item: 4649

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ukens C.
Consumer advertising found to pack prescribing punch
Drug Topics 1992 Nov 9; 136:(21):24, 26

Abstract:

Of 3600 physicians surveyed, 54% reported that patients are now talking to them about drugs that are advertised directly to the consumer. 84% of doctors said that they would consider a patient’s request for a drug and 16% said they are very likely to prescribe the drug the patient wants. 56% of doctors do not like DTCA.

Keywords:
*news story/United States/doctors/DTCA/ attitude toward promotion/ direct to consumer advertising/ consumer behaviour & knowledge/ analysis of prescribing pattern/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909