Healthy Skepticism Library item: 4594
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Gardikiotis A, Martin R, Hewstone M.
Group consensus in social influence: type of consensus information as a moderator of majority and minority influence.
Pers Soc Psychol Bull 2005 Sep; 31:(9):1163-74
http://psp.sagepub.com/cgi/reprint/31/9/1163
Abstract:
Three experiments investigated the effect of consensus information on majority and minority influence. Experiment 1 examined the effect of consensus expressed by descriptive adjectives (large vs. small) on social influence. A large source resulted in more influence than a small source, irrespective of source status (majority vs. minority). Experiment 2 showed that large sources affected attitudes heuristically, whereas only a small minority instigated systematic processing of the message. Experiment 3 manipulated the type of consensus information, either in terms of descriptive adjectives (large, small) or percentages (82%, 18%, 52%, 48%). When consensus was expressed in terms of descriptive adjectives, the findings of Experiments 1 and 2 were replicated (large sources were more influential than small sources), but when consensus was expressed in terms of percentages, the majority was more influential than the minority, irrespective of group consensus.
Keywords:
Adolescent
Adult
Analysis of Variance
Consensus*
Female
Great Britain
Greece
Humans
Linear Models
Male
Minority Groups/psychology*
Persuasive Communication*
Psycholinguistics
Public Opinion*
Research Support, Non-U.S. Gov't
Social Behavior*
Social Perception
Thinking
