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Healthy Skepticism Library item: 4484

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Mansfield PR.
Drug companies responses to the WHO Ethical Criteria
MaLAM Newsletter 1992 Apr4-6


Abstract:

Different drug companies have different policies regarding the WHO Ethical Criteria.

Keywords:
*analysis/company responses/regulation of promotion/attitude toward promotion/WHO/IFPMA/ Code of Pharmaceutical Marketing Practices (IFPMA)/ Ethical Criteria for Medicinal Drug Promotion/ International Federation of Pharmaceutical Manufacturers Associations/ World Health Organization/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: INDUSTRY/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963