Healthy Skepticism Library item: 4461

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Step EL.
Editorial
Health Horizons 1992 Jan; (15):2

Abstract:

There is a consensus inside and outside industry that the IFPMA code works. IFPMA has concluded that its code is completely consistent with the WHO Ethical Criteria insofar as they relate to prescription drugs. The IFPMA code is an evolving instrument.

Keywords:
*editorial/IFPMA/industry perspective/WHO/regulation of promotion/ Code of Pharmaceutical Marketing Practices (IFPMA)/ Ethical Criteria for Medicinal Drug Promotion/ International Federation of Pharmaceutical Manufacturers Associations/ World Health Organization/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.