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Healthy Skepticism Library item: 4417

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rosner F.
Ethical relationships between drug companies and the medical profession.
Chest 1992 Jul; 102:(1):266-9


Abstract:

This article discusses the influence of drug companies on physicians’ prescribing habits and the funding of continuing medical education and research by the pharmaceutical industry. Ethical guidelines developed in Britain and the United States to define the proper relationship between physicians and the drug industry are reviewed.

Keywords:
*analysis/United Kingdom/United States/bioethics/World Health Organization/WHO/Royal College of Physicians/Accreditation Council for Continuing Medical Education/American Medical Association/AMA/regulation of promotion/quality of prescribing/corporate funding/continuing medical education/drug company sponsored research/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: ACADEMIC INSTITUTIONS/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES/SPONSORSHIP: RESEARCH Biomedical Research Conflict of Interest Drug Industry/economics* Drug Utilization/economics Education, Medical, Continuing/economics Ethics, Medical* Great Britain Internationality Physician's Practice Patterns/economics Research Support Training Support United States

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963