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Healthy Skepticism Library item: 4415

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rogers A.
EC pharmaceutical directives
Lancet 1992; 339:483


Abstract:

The European Commission has released a directive on drug advertising. Under the new directive “hospitality extended to participants must be subordinate to the main scientific objective of the event” but there is no indication about how this provision will be enforced. The directive also confirms the European Community wide ban against direct to consumer advertising of prescription drugs.

Keywords:
*news story/ European Union/ drug company sponsored meals and travel/ direct to consumer advertising/ DTCA/ sponsored symposia & conferences/ regulation of promotion/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.