Healthy Skepticism Library item: 4388

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Narini P.
Advertising benefits journal readers
Canadian Family Physician 1992; 38:1293

Abstract:

The information contained in journal advertisements is useful and advertising should continue.

Keywords:
*letter to the editor/Canada/value of promotion/journal advertisements/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963