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Healthy Skepticism Library item: 4347

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Glass AR.
Pharmaceutical advertising in the Journal.
N Engl J Med 1992 Dec 3; 327:(23):1688


Abstract:

Since the New England Journal of Medicine also contains advertising does Waud also consider it another “bribe” from the pharmaceutical industry. What does the editor of the Journal think and would he consider eliminating advertising.

Keywords:
*letter to the editor/United States/New England Journal of Medicine/ ad revenue/ journal advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS Advertising/standards* Drug Industry* Ethics Periodicals* United States

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.