Healthy Skepticism Library item: 4338

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ferner RE, Scott DK.
The nature and content of advertisements for medicines
British Journal of Clinical Pharmacology 1992; 34:158P

Abstract:

100 different advertisements in two issues of the Monthly Index of Medical Specialties were examined and the text was analyzed for the most commonly used non-trivial words. Images used were also assessed. Drug ads to general practitioners do not seek to encourage rational prescribing and nearly a quarter of the ads apparently contravene regulations on the display of generic names.

Keywords:
*analytic survey/*abstract/United Kingdom/journal advertisements/quality of information/regulation of promotion/Monthly Index of Medical Specialties/MIMS/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.