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Healthy Skepticism Library item: 4325

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Cearnal ME.
Medical marketing communications today: Use and abuse
Journal of Pharmaceutical Marketing & Management 1992; 7:(1):23-32


Abstract:

Medical marketing communication is much more than advertising. Communication takes place in a number of ways, and the entire process especially as it applies to health care products is focused on fostering the appropriate use of a pharmaceutical product. Any other use of that product can result in problems at all levels.

Keywords:
*analysis/United States/

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.