Healthy Skepticism Library item: 4241

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Weerasuriya K.
IFPMA code on advertising.
Lancet 1991 Jan 19; 337:(8734):178

Abstract:

At a conference in Sri Lanka Roche had a darts contest to promote its antibiotic, ceftriaxone. When a complaint was made to Roche, the company stated that it was not in violation of the International Federation of Pharmaceutical Manufacturers Associations code.

Keywords:
*letter to the editor/Sri Lanka/regulation of promotion/Hoffman LaRoche/ International Federation of Pharmaceutical Manufacturers Associations/PROMOTIONAL TECHNIQUES: MISCELLANEOUS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising* Developing Countries Drug Industry* Ethics, Professional*