Healthy Skepticism Library item: 4237

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ãœstel I, Herxheimer A.
Progress in medicines control
Lancet 1991; 337:905-906

Abstract:

Turkey has adopted a comprehensive new regulation to control the promotion of medicines, which incorporates the World Health Organization’s ethical criteria for medicinal drug promotion. Other features include the requirement that advertisements to the public must be approved by the Ministry of Health; employers are responsible to the ministry for the statements and activities of their representatives; and manufacturers must inform the ministry of their activities for any congresses or symposiums.

Keywords:
*news story/Turkey/developing countries/regulation of promotion/WHO/World Health Organization/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.