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Healthy Skepticism Library item: 4232

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Squires BP.
Medical journals and conflicts of interest.
CMAJ 1991 Dec 1; 145:(11):1439-40


Abstract:

The author outlines the policy of the Canadian Medical Association Journal on conflicts of interest. The journal will not accept unsolicited manuscripts where the author has been paid to write it. Normally it does not consider reports emerging out of a manufacturer initiated symposium if the manufacturer has influenced or controlled the content of the symposium and the speakers. All authors should fulfil the criteria for authorship as outlined by the International Committee of Medical Journal Editors. Reviewers have to inform the journal of any potential conflict of interest.

Keywords:
*editorial/Canada/conflict of interest/ Canadian Medical Association Journal/ ghost writing/ sponsored symposia & conferences/ International Committee of Medical Journal Editors/ payment for writing articles/INFLUENCE OF PROMOTION: PUBLICATION/PROMOTION DISGUISED: GHOST-WRITING AND JOURNAL ARTICLES/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA Canada Clinical Trials Conflict of Interest* Equipment and Supplies Periodicals* Pharmaceutical Preparations Publishing/standards*

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963