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Healthy Skepticism Library item: 416

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hoen E.
Direct-to-consumer advertising: for better profits or for better health?
Am J Health Syst Pharm 1998 Mar 15; 55:(6):594-7
http://www.ajhp.org/cgi/reprint/55/6/594.pdf

Keywords:
*analysis United States Food and Drug Administration FDA direct-to-consumer advertising pharmacies and pharmacists regulation of promotion safety & risk information new drugs EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING EVALUATION OF PROMOTION: DRUG SAFETY REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.