Healthy Skepticism Library item: 4153

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Kawachi I.
Codes of advertising practice of the pharmaceutical industry: in New Zealand and other countries
1990 Oct

Abstract:

This article analyzes the clauses in the Code of Advertising Practice of the New Zealand Researched Medicines Industry pointing out the strengths and weaknesses and also details the areas that are omitted from the code such as sponsored symposia, competitions for the benefit of doctors and pharmacists, gifts and inducements, market research and clinical trials and reference manuals and patient education leaflets. The article also briefly reviews codes in Canada, Australia and the United Kingdom.

Keywords:
*analysis/New Zealand/regulation of promotion/ Pharmaceutical Advertising Advisory Board (Can)/ Australian Pharmaceutical Manufacturers Association/ Association of the British Pharmaceutical Industry/ ABPI/ Researched Medicines Industry/ Code of Practice for the Pharmaceutical Industry (NZ)/ Code of Advertising Acceptance (PAAB)/ Code of Conduct (Aus)/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION