Healthy Skepticism Library item: 4152

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Durham J.
Pharmaceutical promotion in New Zealand—a view from general practice
1990 Mar

Abstract:

This paper focuses on promotional activity directed either at the individual general practitioner or through postgraduate organziations. A number of New Zealand professional organizations have made statements regarding interactions with the industry and these are reviewed. There is a discussion about journal advertisements, sales representatives, symposia sponsored by pharmaceutical companies and continuing medical education. Most general practitioners are not concerned about these issues.

Keywords:
*analysis/New Zealand/primary care doctors/guidelines, discussion of/ relationship between medical profession and industry/journal advertisements/sales representatives/regulation of promotion/CME/continuing medical education/attitude toward promotion/corporate funding/ sponsored symposia & conferences/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909