Healthy Skepticism Library item: 4143

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of glafenine
1990 Jun

Abstract:

In the Philippines a subsidiary of Roussel is marketing glafenine as an analgesic. However this product has serious adverse effects.

Keywords:
*analysis/Philippines/developing countries/glafenine/Roussel/quality of information/safety & risk information/Medical Lobby for Appropriate Marketing/MaLAM/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963