Healthy Skepticism Library item: 414
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Brodie M, Levitt L.
Drug advertising: the right or wrong prescription for our ailments?
Nat Rev Drug Discov 2002 Nov; 1:(11):916-20
http://www.nature.com/nrd/journal/v1/n11/abs/nrd943_fs.html;jsessionid=E0C11BC508A8240CE88E82D780D4A2C9
Abstract:
As the cost of health care—particularly prescription drugs—is rising at a rate that has not been seen in a decade, the United States finds itself once again searching for new solutions to what has, until now, been an intractable problem. Drug advertising, which has almost become part of the social fabric in the United States, is an appealing and visible target. Critics point to pharmaceutical companies boosting profits by pitching pills, whereas advocates talk of empowering patients with information. With a topic that is so dominated by money and politics, it is sometimes hard to tell who is correct.
Keywords:
*analysis
Canada
direct-to-consumer advertising
DTCA
consumer behaviour & knowledge
attitude toward promotion
doctors
pharmacies and pharmacists
industry perspective
quality of information
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
ATTITUDES REGARDING PROMOTION: INDUSTRY
ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS
REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES
REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION