Healthy Skepticism Library item: 4077

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McLauchlan B.
For the price of a pen.
N Z Med J 1990 May 23; 103:(890):250

Abstract:

Doctors prescribe medications for patients based on their medical need not because they have received gifts from industry. Industry sees value in advertising. Since companies have done all of the preclinical and clinical work on a new drug they are in the best position to inform doctors. The author also rejects the contention that industry sources of information are biased while other unsubsidized sources are unbiased.

Keywords:
*letter to the editor/New Zealand/industry perspective/Researched Medicines Industry/value of promotion/doctors/gift giving/quality of prescribing/ATTITUDES REGARDING PROMOTION: INDUSTRY/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Drug Industry* Ethics, Medical* Humans New Zealand

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.