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Healthy Skepticism Library item: 4077

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

McLauchlan B.
For the price of a pen.
N Z Med J 1990 May 23; 103:(890):250


Abstract:

Doctors prescribe medications for patients based on their medical need not because they have received gifts from industry. Industry sees value in advertising. Since companies have done all of the preclinical and clinical work on a new drug they are in the best position to inform doctors. The author also rejects the contention that industry sources of information are biased while other unsubsidized sources are unbiased.

Keywords:
*letter to the editor/New Zealand/industry perspective/Researched Medicines Industry/value of promotion/doctors/gift giving/quality of prescribing/ATTITUDES REGARDING PROMOTION: INDUSTRY/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Drug Industry* Ethics, Medical* Humans New Zealand

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909