Healthy Skepticism Library item: 4035

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Berube B.
Marketing ibuprofen
Canadian Pharmaceutical Journal 1990; 123:402

Abstract:

The article discusses the marketing strategies that companies used when ibuprofen became available as a nonprescription item.

Keywords:
*analysis/Canada// direct-to-consumer advertising/ DTCA/ pharmacies and pharmacists/ over-the-counter medications/ ibuprofen/ marketing strategies/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING