Healthy Skepticism Library item: 4023

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Eco N.
Say it ain’t so, Mickey
1989-1990; 1:(2):27

Abstract:

Ciba-Geigy hired former baseball star Mickey Mantle to promote its arthritis product Voltaren. Mantle appeared on television shows and endorsed the product without saying that he was paid by Ciba-Geigy.

Keywords:
*analysis/United States/Ciba-Geigy/ endorsements/ arthritis/ celebrities/PROMOTIONAL TECHNIQUES: ENDORSEMENTS