Healthy Skepticism Library item: 4022

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schwartz H.
In defence of US pharma promotion
Scrip 1989; (1466):22-23

Abstract:

There is a solid case to be made for promotional activities. Most promotion is basically educational. The claims that a company can make for its product are closely regulated. Because of the competitive nature of the industry companies monitor the claims that their competitors are making and alert physicians to any misinformation that are being made. Finally, physicians are not unduly influenced by promotion.

Keywords:
*analysis/United States/value of promotion/doctors/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE