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Healthy Skepticism Library item: 3976

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rosner F.
The ethics of accepting "free" gifts at conventions.
Cancer Invest 1989; 7:(3):295-6


Abstract:

At a recent meeting of the American Society of Clinical Oncology fromthe 156 listed exhibitors, 69 were offering free gifts. While these gifts are not a bribe, neither are they offered with no ulterior motive. However, it is possible that they could subtly influence prescribing habits. The cost of these gifts pales compared to the expense of the lavish parties and receptions offered by some companies. It would seem better to use this money either to reduce the cost to the patient of the drugs made by these companies or to increase support for the training of fellows interested in clinical and laboratory research.

Keywords:
*editorial/United States/gift giving/ consumer drug prices/drug company sponsored meals and travel/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT Congresses* Drug Industry* Ethics, Medical* Gift Giving*

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963