Healthy Skepticism Library item: 3938

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Fogel ML.
Survey of pharmaceutical promotion in a family medicine training program
Canadian Family Physician 1989; 35:1603-1605

Abstract:

Some researchers have shown that advertising by the pharmaceutical industry has a significant impact on the prescribing habits of physicians. Promotional material invades the practice of physicians in many guises, including journal advertisements, drug samples, clinical symposia sponsored by drug manufacturers, and ever-diligent detail person. The author analyzed the prevalence of drug advertising, and found that promotional material was present in all the offices and examining rooms of clinicians in a Canadian family practice teaching centre. On average, 10.5 promotional items were present in each individual patient care area and almost 750 itmes were found in each physician’s office.

Keywords:
*analytic survey/Canada/family medicine centre/promotion costs and volume/promotional literature/drug samples/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/VOLUME OF AND EXPENDITURE ON PROMOTION