Healthy Skepticism Library item: 3904

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Roner L.
4th Annual eyeforpharma Sales Force Effectiveness Congress
Eye For Pharma 2006 Mar 13
http://www.eyeforpharma.com/sales2006/

Notes:

Ralph Faggotter’s Coments:

Doctros who think the drug rep has just popped in for a friendly chat, should take a close look at this agenda, and realise that a lot of fore-thought has gone into that seemingly casual discussion.

Full text:

4th Annual eyeforpharma Sales Force Effectiveness Congress
13,14,15th March 2006, Barcelona

Why you can’t afford to miss this conference!

Europe’s premier and most established sales strategy forum for pharma is back…bigger and better for 2006

eyeforpharma’s 4th annual Sales Force Effectiveness Summit Europe is firmly established as the leading annual forum for the best minds in pharma sales management. Quite simply, it’s the only event you need to pinpoint powerful new strategies and achieve even greater success in today’s tough sales climate.

The number of sales representatives has doubled in the last 5 years in Europe and yet productivity in terms of call per doctor has fallen by 25%. (IMS)

The question you need to be asking yourself is: Is your sales force prepared to face the future challenges of an evolving pharmaceutical sales environment?

This is the only conference you have to attend to revolutionise your sales force structures, increase customer reach, improve the power of each and every sales call and smash your sales targets!

Network and share knowledge with the leading minds in pharmaceutical sales force effectiveness. Key topics for the 2006 agenda include:

* REINVENT YOUR SALES FORCE MODEL: Optimise customer access and grow customer influence through innovative sales models that revolutionize your sizing and deployment strategy for instant profits * MAXIMISE Rx SALES THROUGH PROVEN RESOURCE ALLOCATION STRATEGIES: Cost effective methods you can use to target core customers through a multi-channel approach and increase customer reach * ASSESS SALES COMPETENCIES REP-BY-REP: Find out how you can devise, adapt and develop your training and development schemes to improve the power of each and every sales call * EXECUTE LUCRATIVE PERFORMANCE MANAGEMENT TECHNIQUES: How to implement high impact measurement techniques that will guarantee your field force achieves industry-best standards of productivity and smashes sales targets * IDENTIFY KPI’S FOR HIGH IMPACT INCENTIVE SCHEMES that align with your SFE strategy: Implement the latest reward schemes that are guaranteed to increase rep motivation and sales performance based on individual skills and competencies * INCREASE REP VALUE THROUGH A CUSTOMER-CENTRIC SALES STRATEGY: Position your reps as product educators to strengthen doctor – rep relationships, build long term trust and command greater share of voice in their territories

Click here to view the agenda.

Why this conference is the premier pharma sales event in Europe

* PROVEN SUCCESS: 2000 of your peers have attended over 4 years of Sales Force Effectiveness conferences * SENIOR EXECUTIVE PARTICIPATION: Attracting senior strategic decision makers with top-level speakers, closed discussion forums, interactive roundtables, knowledge-sharing panel sessions, in-depth workshops and superb networking * TOP LEVEL STRATEGIC COVERAGE OF ALL MAJOR PROJECTS IN THE BIGGEST EUROPEAN MARKETS – France, Italy, Spain, UK and Germany. Plus country-specific roundtables! * OUTSTANDING NETWORKING: Over 550 delegates will register for the 2006 event! New for 2006 – Speed-networking sessions!

Introducing the eyeforpharma Advisory Board – helping us to help you
The programme for Sales Force Effectiveness Summit Europe
has been reviewed by:
Martin Armstrong
Head of GlobalSales and
Marketing Operations
Novartis

Pierre Morgon
VP Hospital Operations
Bristol Myers-Squibb

Paul Navrarre
Associate Sales Director
Procter & Gamble
Stephan Sieck
Project Director
Novo Nordisk

Alisdair Mackintosh
Formerly VP of Life Sciences
Cap Gemini

Larry Levine
Manager Global Sales
and Marketing Capabilities
Eli Lilly