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Healthy Skepticism Library item: 3858

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: media release

FTC Testifies on Dietary Supplements
Federal Trade Commision ( USA ) 2006 Mar 9
http://www.ftc.gov/opa/2006/03/dietarysupplements.htm


Notes:

Ralph Faggotter’s Comments:

The wheels of government usually turn slowly, but, at least there appears here to be an ‘in principle’ acceptance, that false and misleading advertising of alleged health products is not a good thing!


Full text:

For Release: March 9, 2006

FTC Testifies on Dietary Supplements

In testimony today before the House Committee on Government Reform, Lee Peeler, Deputy Director of the FTC’s Bureau of Consumer Protection, said, “Although many supplements offer the potential for real health benefits to consumers, unproven products and inaccurate information can pose a threat to the health and well-being of consumers and cause economic injury.”

“The Commission has focused its enforcement priorities on national advertising claims for products with unproven benefits; products promoted to treat or cure serious diseases; products that may present significant safety concerns to consumers; and products that are deceptively marketed to or for children and adolescents,” the testimony stated.

The FTC has filed fourteen complaints in the past year against companies making allegedly unsubstantiated or false advertising claims for dietary supplements and other natural healthcare products, including oral sprays, creams, and patches. Also, in the past year, the Commission obtained orders against forty companies and forty-four individuals, which prohibited the unlawful practices and required the defendants to pay a total of $35.5 million in consumer redress, disgorgement, and civil penalties.

The testimony noted that, “Products are promoted to adults not just to maintain basic health and nutrition, but also for weight loss, to build muscle, cure sexual dysfunction, treat and prevent colds and flu, and even reverse arthritis, cure cancer, and treat many other serious diseases. Products promoted specifically for children also extend beyond traditional multivitamins to include treatment and cures for a variety of childhood ailments ranging from colds to more serious conditions such as attention deficit/hyperactivity disorder (AD/HD).”

The testimony highlighted recent examples of FTC cases, consumer education efforts, and partner cooperation that illustrated the Commission’s multi-faceted approach. In particular, the testimony discussed the FTC’s priority on youth-targeted products, “not only because young consumers represent a particularly vulnerable audience, but also because the safety concerns are heightened when children, who are still growing and developing, use products that may have been studied for safety only in adults, if at all.”

The Commission approved the testimony by a vote of 5-0.

NOTE: The views expressed in the written testimony represent those of the Federal Trade Commission. Oral testimony and responses to questions do not necessarily reflect the views of the Commission or any individual Commissioner.

Copies of the FTC’s testimony are available from the FTC’s Web site at http://www.ftc.gov and also from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint in English or Spanish (bilingual counselors are available to take complaints), or to get free information on any of 150 consumer topics, call toll-free, 1-877-FTC-HELP (1-877-382-4357), or use the complaint form at http://www.ftc.gov/ftc/complaint.htm. The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.

MEDIA CONTACTS:

Jacqueline Dizdul, Office of Public Affairs 202-326-2472

STAFF CONTACT:

Michelle Rusk Bureau of Consumer Protection 202-326-3148

(http://www.ftc.gov/opa/2006/03/dietarysupplements.htm)

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963