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Healthy Skepticism Library item: 3814

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Is Yasmin a "truly different" pill?
Drug Ther Bull 2002; 40:(8):57-9
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12216337


Abstract:

A combined oral contraceptive (COC) containing the progestogen drospirenone (pronounced dro-spi-re-known) plus the oestrogen ethinylestradiol ([symbol: see text] Yasmin—Schering Health Care) is now available in the UK. Company advertising claims that Yasmin is “truly different”, as reliable and safe as other COCs and is “the pill for well-being”, with “no associated weight gain” and “a demonstrable positive effect” on premenstrual symptoms and skin condition. Such claims have also appeared in the lay media. Are they justified?

Keywords:
*analysis/United Kingdom/combination drugs/ contraception/Schering/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: BREAST FEEDING AND CONTRACEPTION/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963