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Healthy Skepticism Library item: 3725

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Epstein RA.
Regulatory paternalism in the market for drugs: lessons from Vioxx and Celebrex.
Yale J Health Policy Law Ethics 2005 Sum; 5:(2):741-70

Keywords:
Anti-Inflammatory Agents, Non-Steroidal/therapeutic use Chromans/therapeutic use Clinical Trials Cyclooxygenase Inhibitors/therapeutic use Drug Industry/legislation & jurisprudence* Drug and Narcotic Control/legislation & jurisprudence* Humans Hypoglycemic Agents/therapeutic use Isoxazoles/therapeutic use Lactones/therapeutic use Myocardial Infarction/chemically induced Paternalism* Platelet Aggregation Inhibitors/therapeutic use Pyrazoles/therapeutic use Sulfonamides/therapeutic use Sulfones/therapeutic use Thiazolidinediones/therapeutic use Truth Disclosure* United States United States Food and Drug Administration/legislation & jurisprudence* Vasodilator Agents/therapeutic use

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963