Healthy Skepticism Library item: 3723
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Manchanda P, Honka E.
The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review.
Yale J Health Policy Law Ethics 2005 Sum; 5:(2):785-822
http://www.ncbi.nlm.nih.gov/pubmed/16052900
Keywords:
Advertising*
Canada
Drug Industry*
Health Knowledge, Attitudes, Practice*
Humans
Physicians/statistics & numerical data*
Prescriptions, Drug/standards*
Research Support, Non-U.S. Gov't
United States
