Healthy Skepticism Library item: 3690
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: report
Mintzes B, Barer ML, Kazanjian A, Bassett K, Evans RG, Morgan S.
An assessment of the health system impact of direct-to-consumer advertising of prescription medicines (DTCA). Volume I: Executive Summary.
: Centre for Health Services and Policy Research. Date uncertain 2002 Feb 01
http://www.chspr.ubc.ca/hpru/pdf/dtca-v1-execsum.pdf
