Healthy Skepticism Library item: 3681
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: report
Meek C.
Direct-to-consumer advertising (DTCA) of Prescription Medicines: Fourth Quarterly UpdatedOctober to December 2002.
London: Royal Pharmaceutical Society of Great Britain 2003 Jan 3
http://www.rpsgb.org/pdfs/dtcarev0212.pdf