Healthy Skepticism Library item: 3677
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: report
IMS Health.
Total US promotional spending by type, 2003.
: IMS Health. 2004 Mar 5
http://www.imshealth.com/ims/portal/front/articleC/0,2777,6025_44304752_44889690,00.html.