Healthy Skepticism Library item: 3670

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Brickler EM.
Industrial marketing and medical ethics
New England Journal of Medicine 1989; 320:1690-1692

Abstract:

Marketing is an essential part of the industrial process. Physicians, because they determine the use of medical products in the care of patients, will always be marketing targets. On the other hand, they need to keep abreast of rapidly changing technology and to contribute to progress and change through close interaction with the medical-service industry. The marketing needs of industry and the educational needs of physicians are linked in an ongoing association. The marketing needs of industry and the educational needs of physicians are linked in an ongoing association. The needs can be filled through cooperative interaction, but individual physicians must not accept enticements to make the process work.

Keywords:
*analysis/United States/American College of Surgeons/regulation of promotion/relationship between medical profession and industry/doctors/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS