Healthy Skepticism Library item: 3663

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Attanasio AE.
Medical technology in Italy
Lancet 1988; 2:109

Abstract:

Promotion, in the form of gift giving, adds to the price of drugs.

Keywords:
*letter to the editor/Italy/gift giving/consumer drug prices/doctors/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS