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Healthy Skepticism Library item: 3661

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Anderson A.
Imovane (zopiclone)
New Zealand Medical Journal 1988; 102:647


Abstract:

May & Baker do not make claims that Imovane is free from the potential to cause dependency but there is good evidence for a lack of drug craving and there is there is no withdrawal phenomenon on abrupt sessation of the medication. In recent months, May & Baker has sponsored lecture tours of New Zealand by two prominent sleep researchers.

Keywords:
*letter to the editor/New Zealand/May & Baker/safety & risk information/new drugs/hypnotic/Imovane/company sponsored tours/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTION DISGUISED: COMPANY SPONSORED SPEAKING TOURS AND CONFERENCE SPEAKERS

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.