Healthy Skepticism Library item: 3660

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Adams DG.
FDA regulation of promotion of drugs: a legal primer
Drug Information Journal 1989; 23:625-633

Abstract:

This article seeks to answer, in rather basic terms, two questions. First, what promotional activities are regulated by the Food and Drug Administration? Second, what does the law require as to those activities?

Keywords:
*analysis/United States/promotion/Food and Drug Administration/labeling/advertisements/continuing medical education/DTCA/direct-to-consumer advertising/PROMOTION DISGUISED: PHYSICIAN EDUCATIONAL MATERIAL AND GUIDELINES/PROMOTION DISGUISED: SUPPORT FOR CME/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.