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Healthy Skepticism Library item: 3655

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Further proposals on medicines
Lancet 1989; 2:752-753


Abstract:

(Limited to parts of article dealing with promotion.) Last month the Directorate for internal market and industrial affairs of the Commission of the European Communities issued a consultation document on outstanding proposals from the 1985 white-paper for completion of the internal market for pharmaceuticals. This document covered scientific information distributed by companies, activities of sales representatives and payment for doctors doing work in postmarketing surveillance. It also discussed regulation of promotion.

Keywords:
*news story/developed countries/European Union/sales representatives/postmarketing research/regulation of promotion/information from companies/reimbursement to doctors/ETHICAL ISSUES IN PROMOTION: PAYMENTS IN STUDIES/INFORMATION FROM INDUSTRY: DOCTORS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.