Healthy Skepticism Library item: 3649

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rosenthal E.
Madison Avenue medicine
Discover 1988 Oct; 9:(10):34-36

Abstract:

From the start of medical school students are given gifts by the pharmaceutical industry and this increases once they start working in hospitals as interns and residents. In the hospital sales representatives will pay for parties for these doctors. Some doctors meet detailers for lunch to keep the conduits open betweent he drug company coffers and the department social fund. Most doctors feel that they are above being influenced by drug company propaganda.

Keywords:
*feature story/United States/physicians in training/ drug company sponsored meals and travel/ sales representatives/ quality of prescribing/ influence techniques/ hospitals/ATTITUDES REGARDING PROMOTION: PHYSICIANS IN TRAINING/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/INFLUENCE OF PROMOTION: PROFESSIONALISM/PROMOTIONAL TECHNIQUES: PROMOTIONAL DINNERS

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909