Healthy Skepticism Library item: 3646

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hardon A.
Towards rational drug-use in urban primary health care
Drug Monitor 1988; 3:(10):111-119

Abstract:

(Limtied to part dealing with promotion.) People in poor urban communities in Manila are confronted with a barrage of drug advertisements. Monitoring of drug ads on a popular radio station revealed an average of 3-4 drug ads per hour, with the maximum frequency druing the peak listening hours. These drug ads spread values that run counter to principles of rational drug use.

Keywords:
*analytic survey/Philippines/developing countries/direct-to-consumer advertising/DTCA/quality of information/broadcast advertisements/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909