Healthy Skepticism Library item: 3646

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hardon A.
Towards rational drug-use in urban primary health care
Drug Monitor 1988; 3:(10):111-119

Abstract:

(Limtied to part dealing with promotion.) People in poor urban communities in Manila are confronted with a barrage of drug advertisements. Monitoring of drug ads on a popular radio station revealed an average of 3-4 drug ads per hour, with the maximum frequency druing the peak listening hours. These drug ads spread values that run counter to principles of rational drug use.

Keywords:
*analytic survey/Philippines/developing countries/direct-to-consumer advertising/DTCA/quality of information/broadcast advertisements/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES