Healthy Skepticism Library item: 3618

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Vo-kyung S, Ok KIM.
Investigation of the violations of pharmaceutical regulations in advertisements of children’s medicines
1988 Aug 18-20;

Abstract:

Television and magazine advertisements for children’s medications were monitored from March 15, 1988 to May 3, 1988 and were analyzed for their content to see how well they complied with South Korean regulations governing advertisement of medications. This report presents numerous examples of advertisements that violate the regulations. For television ads the conclusion was that drug companies continue to overtly violate the regulations and the appropriate government authorities have failed to take any measures to ed these violations despite the fact that they are aired on public stations. 66 out of 74 ads in magazines contained phrases which violated the regulations.

Keywords:
*analytic survey/Korea/broadcast advertisements/ print advertisements/regulation of promotion/developing countries/children/direct-to-consumer advertising/DTCA/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION