Healthy Skepticism Library item: 3617

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Verma S.
“A matter of influence”: graduate medical education and commercial sponsorship
New England Journal of Medicine 1988; 318:52

Abstract:

The author sees nothing wrong in being sponsored by a pharmaceutical company to say in public what he would say in an academic setting. Believing that doctors can be influenced by gifts presupposes a lack of judgement on the part of doctors.

Keywords:
*letter to the editor/United States/continuing medical education/corporate funding/gift giving/ relationship between medical profession and industry/ doctors/ attitude toward industry/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/PROMOTION DISGUISED: SUPPORT FOR CME

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.