Healthy Skepticism Library item: 3610

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shaughnessy AF.
Drug promotion in a family medicine training center.
JAMA 1988 Aug 19; 260:(7):926

Abstract:

The author counted the number and types of promotional materials in a family medicine training centre. Over average, 4.12 pieces of material were found in each individual patient-care area. This informal survey illustrates the fact that every resident, student, faculty and staff member is continuously bombarded with drug advertising. Perhaps formal teaching regarding how to establish a proper relationship with sales representatives should be taught early in medical training.

Keywords:
*letter to the editor/*analytic survey/United States/family medicine centre/ promotion costs and volume/EDUCATING ABOUT PROMOTION: HEALTH PROFESSION STUDENTS/VOLUME OF AND EXPENDITURE ON PROMOTION Advertising/methods* Drug Industry* Family Practice/education* Internship and Residency*

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.