Healthy Skepticism Library item: 36
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: book
Robinson J.
Prescription games: money, ego, and power inside the global pharmaceutical industry
Toronto: McClelland and Stewart 2001
http://www.amazon.co.uk/exec/obidos/ASIN/0771075685/qid=1124431439/sr=1-3/ref=sr_1_10_3/026-3368758-1517268
Keywords:
*analysis
Canada
United States
doctors
sales representatives
gift giving
selling prescribing information
DTCA
direct-to-consumer advertising
attitude toward promotion
drug company sponsored meals and travel
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
ETHICAL ISSUES IN PROMOTION: GIFT GIVING
ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT
EVALUATION OF PROMOTION: DETAILING
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE
VOLUME OF AND EXPENDITURE ON PROMOTION
Notes:
(Limited to the part of the book dealing with promotion.) This book deals with a variety of issues related to promotion including direct-to-consumer advertising, selling physicians’ prescribing information, sales representatives, doctors attitudes toward promotion and giving gifts to physicians
