Healthy Skepticism Library item: 3574

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pearse WH.
Advertising of prescription drugs
New England Journal of Medicine 1988; 319:314

Abstract:

Because manufacturers cannot advertise oral contraceptives directly to the public the vast majority are misinformed about the safety and effectiveness of oral contraception.

Keywords:
*letter to the editor/United States/direct-to-consumer advertising/DTCA// oral contraceptives/value of promotion/ consumer behaviour & knowledge/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING