Healthy Skepticism Library item: 3573

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Palmer WH, Ross DL.
Introducing a new drug: a response
Canadian Family Physician 1988; 34:1010

Abstract:

The quality of sales representatives has been steadily increasing. It is now an appropriate time to establish better collaboration between the medical profession and the pharmaceutical industry. Physicians can have an important voice in establishing how new drugs are to be marketed in Canada.

Keywords:
*letter to the editor/Canada/sales representatives/ Code of Marketing Practices (Can)/ Pharmaceutical Manufacturers Association of Canada/ regulation of promotion/ relationship between medical profession and industry/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/EVALUATION OF PROMOTION: DETAILING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION