Healthy Skepticism Library item: 3555

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kiatboonsri P, Richter J.
Unethical trials of dipyrone in Thailand.
Lancet 1988 Dec 24-31; 2:(8626-8627):1491

Abstract:

Three clinical trials of dipyrone in Thailand appear to be promotional in nature. All three were designed, initiated and sponsored by Hoechst. Sponsoring clinical trials seems to be an integral part of Hoechst’s strategy to delay stricter regulation or withdrawal of dipyrone.

Keywords:
*letter to the editor/Thailand/developing countries/ bioethics/ drug company sponsored research/ dipyrone/Hoechst/ETHICAL ISSUES IN PROMOTION: ETHICS OF TRIALS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION DISGUISED: CLINICAL TRIALS Aminopyrine/analogs & derivatives* Clinical Trials/standards* Dipyrone/therapeutic use* Drug Industry* Ethics, Professional* Humans Thailand

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963