Healthy Skepticism Library item: 3528

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Breaches of Code of Pharmaceutical Marketing Practice
Lancet 1988; 1:1179

Abstract:

A brief report of complaints about breaches of the Association of the British Pharmaceutical Industry’s marketing code for the period July 1987 to March 1988 is given.

Keywords:
*news story/United Kingdom/ABPI/ Association of the British Pharmaceutical Industry/ Code of Practice (UK)/ regulation of promotion/ monitoring of compliance/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963