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Healthy Skepticism Library item: 3477

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wolffers I.
Drug information and sale practices in some pharmacies of Colombo, Sri Lanka.
Soc Sci Med 1987; 25:(3):319-21


Abstract:

Three researchers posed as clients in 28 pharmacies in the capital of Sri Lanka. Tetracyclin, a prescription-only drug, could be obtained in all pharmacies without a doctor’s prescription. No information was provided with its sale. Personnel in the pharmacies had no pharmaceutical qualification and knew little about the products they sold. They obtained most of their drug-related information from commercial/sales representatives.

Keywords:
*content analysis/Sri Lanka/pharmacies and pharmacists/source of information/sales representatives/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION AS A SOURCE OF INFORMATION: PHARMACISTS/PROMOTIONAL TECHNIQUES: DETAILING Developing Countries* Drug Information Services* Drugs, Non-Prescription/therapeutic use* Humans Research Support, Non-U.S. Gov't Sri Lanka Tetracycline/therapeutic use*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.