Healthy Skepticism Library item: 3474

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wells F.
Promotion by the drug companies--the industry replies.
J R Coll Gen Pract 1987 Jun; 37:(299):270

Abstract:

Gifts and buffet dinners do not influence prescribing. It is demeaning to doctors to suggest that they are unable to disregard information in which they have no interest. A commitment to greater understanding on both sides (doctors and the industry) can lead to a steady improvement in the relationship between the two sides.

Keywords:
*analysis/United Kingdom/Association of the British Pharmaceutical Industry/ABPI/doctors/relationship between medical profession and industry/continuing medical education/CME/value of promotion/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: PROFESSIONALISM/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Drug Industry*/economics Ethics Great Britain Interprofessional Relations Physicians, Family*

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909