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Healthy Skepticism Library item: 3473

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Weiss GB, Winslade WJ.
Is post-marketing drug follow-up research or advertising?
IRB 1987 Jul-Aug; 9:(4):10-1


Abstract:

The authors raise a number of questions about postmarketing studies sponsored by drug companies: 1) Do drug monitoring studies involving nonacademically affiliated physicians require IRB approval? 2) What sort of consent from patients is necessary for this form of study-none, oral or written? 3) Should the patient be informed that monetary benefit flows to the physician from the drug company for conducting the study? 4) What are the legal consequences of physician participatioin in these studies in the event of adverse reactions?

Keywords:
*analysis/United States/postmarketing research/doctors/Institutional Research Board/IRB/drug company sponsored research/bioethics/ reimbursement to doctors/ETHICAL ISSUES IN PROMOTION: PAYMENTS IN STUDIES/PROMOTION DISGUISED: POSTMARKETING RESEARCH/REGULATION, CODES, GUIDELINES: ACADEMIC INSTITUTIONS/SPONSORSHIP: RESEARCH Advertising Conflict of Interest Disclosure Drug Industry* Drug Toxicity Ethics Committees Ethics Committees, Clinical Ethics Committees, Research Fees and Charges Financial Support* Human Experimentation* Humans Informed Consent Jurisprudence Patient Care Patients* Pharmaceutical Preparations* Physicians* Research Research Personnel Research Subjects Scientific Misconduct Therapeutic Human Experimentation

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963